For the first time in years, I skipped Black Friday. I’m usually out there with the best of them, looking for discounts and enjoying the chaos. So no disrespect to brave souls who faced the crowds this year, but I couldn’t bring myself to tackle the early morning mayhem. There were some perks to sitting it out. It not only felt good to sleep in, but it gave me time to examine what I really wanted to do with my money and time this holiday season. That isn’t to say I stayed home all day. I was out that afternoon, visiting friends and tending to the necessities of life, like getting a tire fixed. So giving up on Black Friday was not an attempt to fend off the approach of carols and decorations, so much as it was an effort to reprioritize things. I want to take part in the Season, but on different terms this time.
Then on the way to work yesterday, on the sleepy Monday morning following a four day weekend, I heard a story that renewed my interest in post-Thanksgiving traditions. NPR was reporting on the first ever Giving Tuesday. More than 1,400 groups are launching an event to kick-off the holiday giving season, and it starts today. While I am usually skeptical of “new” traditions, I hope this one catches on. Corporate marketing has given us Black Friday, Small Business Saturday, and even Cyber Monday, each an attempt to boost participation and bring in revenue. However, the shopping casts a shadow on other priorities, so reinventing how we promote and practice the holiday tradition of charity is probably long overdue. (more…)