America Saves, the organization that coordinates the annual America Saves Week , is working with Money Smart Week on a public awareness campaign that began April 5th. Money Smart Week seeks to connect providers of financial education to consumers who want to better manage their personal finances.
The need to connect consumers with financial resources is clearly there, as Americans continue to face challenges saving money and paying bills even as the country continues a slow economic recovery. In February, Stephen Brobeck, Executive Director of the Consumer Federation of America, discussed the results of the America Saves’ annual survey saying,
Only about one-third of Americans are living within their means and think they are prepared for the long term financial future. One-third are living within their means but are often not prepared for this long term future. And one-third are struggling to live within their means.”