I first heard about Giving Tuesday last year. It was the Monday after Thanksgiving and I was listening to NPR on my way to work. The next day I was posting about it on this blog, and talking to my friends about it on social media. Last year, I was a little late to the party. So this year I want to help build awareness early.
Giving Tuesday is a movement to create a National Day of Giving to kick off the holiday season. It happens the Tuesday after Thanksgiving, so after shopping on Black Friday and Cyber Monday, the giving starts December 3rd this year.
The idea behind Giving Tuesday is to encourage people to connect with local causes by donating time or money, or perhaps both. Last year, 50 million people helped to spread awareness about the movement. And charities noted a 50% increase in online donations on November 27, 2012 compared to the same day the previous year.
In the lead-up to the 2013 kick off, groups and individuals are taking to social media to celebrate local charities and heroes who work to improve their communities. This year there are over 6,700 partners involved in the effort. The goal is to connect more people to local schools, food banks, enrichment programs and other community organizations that work to improve the lives of our neighbors.
- To learn more, you can watch GivingTuesday’s 2013 promotional video.
- You can watch past Google+ Hangouts about Giving Tuesday on YouTube.
- On Giving Tuesday’s webpage you can easily find how to like them on Facebook and follow them on Twitter.
- You can also read last year’s coverage of Giving Tuesday by CNN and ABCNews.